GAZOBAKES

"Easy, quick, and
intuitive online
bakery service."

My Role

UX | UI Design

Duration

4 weeks design sprint

Tools

Redefining bakery experience.

My client, Gazobakes, and I embarked on an ambitious journey to craft a unique mobile app, redefining not just the bakery experience but also the way Gazobakes interacts with its customers.

Let me take you on a delightful tour of Gazobakes, from its very beginning to where it stands today, showcasing how it has breathed life into a distinctive brand identity, elevated customer service, and transformed the overall bakery experience.

-The background music is from Pink Floyd: A Great Gig in the Sky.

Social media is not a  home for brands.

My client, gazobakes, initially relied on platforms like Instagram to share her culinary artistry with the world.

However, challenges soon emerged. She yearned to establish memorable branding, elevate customer service, and expand her offerings to include professional catering.

Moreover, she sought a user-friendly solution for providing clear and helpful pick-up instructions to her loyal patrons. Sweet service as her baked goods!

We ended up creating an easy, quick, and intuitive app.

After hard and smart work, the app offers a seamless and secure checkout process, reimagining the customer transaction experience.

With an intuitive shopping interface, customers can effortlessly discover, customize, and order their favorite treats, while exploring new culinary delights.

One of its standout features is the user-centric pick-up instructions flow, designed to provide clear and hassle-free guidance for customers.

Nothing is more satisfying than an effective design sprint!

I embarked on a very effective design sprint journey, commencing from the inception of the discovery phase and progressing through to the development of a mid-fidelity prototype. This was the first two weeks of my total design sprint.

I needed to define the target audience and I discussed with my client about her historical data, I've analyzed new and projected trends, and performed actual research.

My design process requires me to stay organized!

To ensure a seamless journey from conceptualization to implementation, I created a Project Checklist.

I used Google's TaskBoard.

After several interviews with the client, and research to define the target audience I created a customer journey map.

This is a visualization of the user's perspective.

In the image, you can see the user's thoughts, feelings, and actions.

At this point, I needed to put myself in the shoes of our users.

By focusing on what they say, think, do, and feel, I gained a deeper understanding of their needs and motivations, which is essential for designing a user-centered app.

This complemented the persona creation process by providing more specific and detailed insights into the behaviors and emotions of our target users

This helped me to refine and humanize our personas, making them more relatable.

Based on the insights gathered from my research and discussions, I've crafted a persona that embodies the characteristics and needs we've identified.

Meet Sarah, she represents the enthusiastic bakery lover seeking convenience, seasonal delights, and unforgettable weekend adventures.

Sarah's preferences and aspirations have played a crucial role in shaping the design decisions throughout our project, ensuring a tailored and user-centric experience.

"As a user, I want to be able to conveniently order seasonal bakery treats online, so I can find the perfect treats for our outdoor adventures."

Based on my research, I've created a user story and visually illustrated the steps users will take to order seasonal bakery treats online and achieve their goal.

Afterwards, I crafted a site map to maintain organizational clarity during the development of my design. This site map played a pivotal role in structuring the user experience, ensuring that the design of the bakery app remained user-centric and intuitive.

Now, it's time to roll up
the sleeves and start sketching
(exciting)

I crafted a storyboard featuring a scenario where 'Emily goes out with her boyfriend and desires to order from Gazobakes.'

This exercise allowed me to immerse myself in the user's perspective and brainstorm potential scenarios, enhancing our understanding of user needs and preferences.

Sketching serves as an essential ideation and creative brainstorming process, enabling us to explore, refine, and communicate ideas effectively.

In my case study, I employed a four-step sketching process, drawing inspiration from Google Ventures and the book 'Sprint.'

I meticulously transcribed my notes, ideas, solutions, and, of course, the enjoyable aspect of 'crazy 8s' onto paper.

This method not only helped illustrate my design journey but also sparked fresh ideas and innovative solutions.

Sketching became an enjoyable highlight of this design sprint.

I found myself so engrossed in the process that I even created a preliminary paper prototype, which involved sketching screenshots on paper as an alternative to digital representations.

This hands-on approach allowed me to visualize and refine the user interface with a tangible touch.

testing - prototyping - testing - prot...

Prototyping is a way to easily create a good-enough model to communicate our vision across the board.

It helped me demonstrate how interactions will work for the user.

Here's my first grayscale mid-fi prototype workflow:

USABILITY TEST REPORT

Branding & Moodboard
final prototype

Behold, the culmination of our design journey - the final prototype of Gazobakes! After meticulous research, iterative design, and rigorous testing, I proudly present the ultimate incarnation of our vision!

Our final prototype is a testament to the user-centered design philosophy that has guided every step of this project. It embodies the perfect blend of form and function, carefully crafted to deliver a delightful bakery experience to our users.